Post by rockymtblue2 on Jul 8, 2021 11:44:05 GMT -5
"The NCAA’s new NIL rules, Belzer said, will most dramatically benefit two types of athlete: On one hand, superstar basketball and football players with national name recognition. On the other, charismatic social media influences who happen to play sports. As for athletes who check both boxes as Bueckers does?
“The ones who are really famous but also do really well from being a social influencer are going to be the ones that make bank,” Belzer said.
"In fact, it’s possible Bueckers will never be more marketable than she is currently, with a rabid fanbase in a college hoops-obsessed state behind her.
“College is the time when you’re going to have a really passionate fanbase and you’re going to be growing your fanbase,” said Sydney Large, a former college athlete-turned social media manager at Opendorse. “This NIL era is the time to capitalize.”
www.courant.com/sports/uconn-womens-basketball/hc-sp-name-image-likeness-paige-bueckers-profit-20210708-mydxco77bncyfnboaan5jxwxfu-story.html?utm_source=newsletter&utm_medium=email&utm_campaign=UConn%20Alerts%20-%20Don%27t%20Miss&utm_content=6011625749867#nws=true
“The ones who are really famous but also do really well from being a social influencer are going to be the ones that make bank,” Belzer said.
"In fact, it’s possible Bueckers will never be more marketable than she is currently, with a rabid fanbase in a college hoops-obsessed state behind her.
“College is the time when you’re going to have a really passionate fanbase and you’re going to be growing your fanbase,” said Sydney Large, a former college athlete-turned social media manager at Opendorse. “This NIL era is the time to capitalize.”
www.courant.com/sports/uconn-womens-basketball/hc-sp-name-image-likeness-paige-bueckers-profit-20210708-mydxco77bncyfnboaan5jxwxfu-story.html?utm_source=newsletter&utm_medium=email&utm_campaign=UConn%20Alerts%20-%20Don%27t%20Miss&utm_content=6011625749867#nws=true
