Investing In Women's Sports Truly Does Make Financial
Apr 1, 2021 13:10:20 GMT -5
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Post by Deleted on Apr 1, 2021 13:10:20 GMT -5
Sense.............
During a meeting of women’s basketball coaches with NCAA President Mark Emmert on Wednesday, Georgia Tech Coach Nell Fortner issued a plea. Instead of treating her sport like a cost to minimize, the NCAA should see it the way so many others increasingly do: as an opportunity for growth.
“We’re a huge potential revenue stream,” Fortner explained. “Our athletes stay [in college] for four years. They garner new fans, they get more attention and will continue to. I think we’re going to miss a huge window if we don’t change things now.”
Fortner wanted Emmert to change his thinking, and her appeal comes at a moment when plenty agree with her. There is a growing belief across sports that women are one of the best investments in the industry.
Ratings are up. Female athletes are steadily commanding more attention from fans and marketers. And brands and venture capitalists are pouring money into women’s sports.
www.washingtonpost.com/sports/2021/04/01/womens-sports-growth-ratings-business/
During a meeting of women’s basketball coaches with NCAA President Mark Emmert on Wednesday, Georgia Tech Coach Nell Fortner issued a plea. Instead of treating her sport like a cost to minimize, the NCAA should see it the way so many others increasingly do: as an opportunity for growth.
“We’re a huge potential revenue stream,” Fortner explained. “Our athletes stay [in college] for four years. They garner new fans, they get more attention and will continue to. I think we’re going to miss a huge window if we don’t change things now.”
Fortner wanted Emmert to change his thinking, and her appeal comes at a moment when plenty agree with her. There is a growing belief across sports that women are one of the best investments in the industry.
Ratings are up. Female athletes are steadily commanding more attention from fans and marketers. And brands and venture capitalists are pouring money into women’s sports.
www.washingtonpost.com/sports/2021/04/01/womens-sports-growth-ratings-business/